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Why are young actors deceived by Kollywood producers? 

With the entry into Kollywood by many young and first time producers the market is wide open. Most of the recognized and established producers are frankly quite disgusted with this new development where people come for one film and then are never seen again. Sometimes these films which are all set to be released within the same month are released regardless of the profitability. The reason is that these films are not being made for box office profits but for some other reason. For example a film could be made by somebody who wants to build a huge residential Complex and is looking to make his name popular. He may have to spend crores of Rupees in full page ads in major dailies to make a mark on the public but just by announcing the launch of one film he will get free publicity from all kinds of media. Kollywood becomes the graveyard of so many young hopeful heroes.

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