Why is Priyamani wanted by the Central Government?
Even the government is waking up to the need to promote their social welfare schemes. They have therefore decided to get film stars to be the brand ambassador for the Aakash 2 tablet which is being targeted by the Central Government specifically at the common man and particularly students. The actress they narrowed down to is Priyamani who belongs to Kerala that prides itself on having a high proportion of literate citizens.
Priyamani is still in negotiations and this will be her first product endorsement if things turn out well. Acting will still be her top priority and endorsements are secondary though she is getting offers from many lucrative brands.
Union Minister Kapil Sibal wished to have a popular heroine from the South on board to help the product reach its target audience and Priyamani looks like the chosen one. She follows a long list of her contemporaries like Tamannah, Samantha and Kajal who are already hot in the endorsement market.